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Selling online at a real profit

Price for fees, shipping and promotions — know what you actually keep

Lessons (in order)

  1. 01Sales are not profit: every baht of cost Split product cost, per-order cost and fixed costs before talking about profitBasics · 6 min
  2. 02Pricing from cost and target margin (markup vs margin) A 30% markup is not a 30% margin — price backwards from the margin you wantBasics · 7 min
  3. 03The hidden fees and shipping costs The after-sale costs shops forget, and how to check them against real statementsHands-on · 6 min
  4. 04Promotions that don't eat your profit How much more you must sell after a discount to keep the same profit, and safer promo typesHands-on · 6 min
  5. 05Five numbers to check every month Revenue, gross margin, average order value, repeat rate and cash on handHands-on · 5 min

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