Are ads worth it? (ROAS)
Your break-even ROAS vs what the ads actually did, and profit after ad spend
- Result: profitable — ROAS above break-even
- ✓
- Actual ROAS (sales ÷ ad spend)
- 3.00
- Break-even ROAS
- 2.50
- Profit after ad spend
- 200.00
- Approx. orders from ads
- 6
- Max ad cost per order to break even
- 200.00
- Margin before ads
- 40%
Judge over at least 7 days · platform-attributed sales may include people who would have bought anyway · repeat buyers can justify lower ROAS only with real repeat data.