Five monthly numbers
Revenue, gross margin, order value, repeat rate and cash runway in one place
- Revenue
- 69,600.00
- Gross margin
- 63.74%
- Average order value
- 133.85
- Repeat rate
- 23.17%
- Cash runway (months)
- 2.10
Record these at the start of each month and compare — the change matters more than any single number. Defaults are the sample shop from the e-book.