Launch your first digital product small, in 14 days

A first launch doesn't have to be big. The goal is to get a first group of real users and learn what to fix before putting full effort into promotion.

Days 1–4: prepare just enough

• A first version that solves one problem completely — it doesn't need every feature
• A one-page quick-start guide and an example result
• Test the buy → delivery path yourself once, on a computer and a phone

Days 5–7: tell before you sell

• Share 2–3 free pieces of knowledge about the problem
• Say openly that a product is coming and let interested people leave their name

Days 8–10: open to the first group

• Open to those who signed up first, with a launch price that has a reason and a real end date
• Message every buyer after 2–3 days of use: where did they get stuck, what result did they get

Days 11–14: adjust, then grow

• Fix the points people ask about repeatedly and update the guide
• Ask permission to use real feedback as reviews
• Sum up the numbers — visitors, buyers, questions, time spent on support — then decide the next round

Before selling for real, the basics must be ready: a proper payment channel, a refund policy and care for customer data