LTV / CAC
Lifetime profit of a customer vs the cost to win them
- LTV
- 8,000.00
- LTV / CAC (x)
- 4.00
- CAC payback (months)
- 5.00
- Average lifetime (months)
- 20.00
Common rule of thumb: LTV/CAC of 3x or more and payback within 12 months — a reference, not a law.